{"product_id":"winning-in-emerging-markets-a-road-map-for-strategy-and-execution","title":"Winning in Emerging Markets: A Road Map for Strategy and Execution","description":"\u003cp\u003eAbout the Book : - The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. \u003cbr\u003e\u003cbr\u003e The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such institutional voidspresent challenges, they also provide major opportunities for multinationals and local contenders. \u003cbr\u003e\u003cbr\u003e Khanna and Palepu provide a playbook for assessing emerging markets potential and for crafting strategies for succeeding in those markets.\u003cbr\u003e\u003cbr\u003e They explain how to:\u003cbr\u003e\u003cbr\u003e \u003c\/p\u003e\u003cli\u003e Spot institutional voids in developing economies, including in product, labour, and capital markets, as well as social and political systems \u003c\/li\u003e\u003cli\u003e Identify opportunities to fill those voids, for example, by building or improving market institutions yourself \u003c\/li\u003e\u003cli\u003e Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities \u003cbr\u003e\u003cbr\u003e Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies. \u003cbr\u003e\u003cbr\u003e \u003cb\u003e About the Authors : -\u003cbr\u003e\u003cbr\u003e Tarun Khanna\u003c\/b\u003e is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours. \u003cbr\u003e\u003cbr\u003e \u003cb\u003eKrishna Palepu \u003c\/b\u003eis the Ross Graham Walker Professor of Business Administration and senior associate dean for international development at the Harvard Business School.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2010\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 247\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Harvard Business Press\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781422166956\u003c\/p\u003e\u003c\/div\u003e","brand":"Harvard Business Press","offers":[{"title":"Standard Secondhand — £2.30","offer_id":47915807998129,"sku":"SB-1422166953-C3","price":2.3,"currency_code":"GBP","in_stock":true},{"title":"Poor Condition — £1.80","offer_id":47915808030897,"sku":"SB-1422166953-C4","price":1.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1422166953.jpg?v=1789195166","url":"https:\/\/sellbooks.co.uk\/products\/winning-in-emerging-markets-a-road-map-for-strategy-and-execution","provider":"Sell Books .co.uk","version":"1.0","type":"link"}