{"product_id":"you-are-now-less-dumb-how-to-conquer-mob-mentality-how-to-buy-happiness-and-all-the-other-ways-to-outsmart-yourself","title":"You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself","description":"\u003cp\u003eThe author of the bestselling \u003ci\u003eYou Are Not So Smart\u003c\/i\u003e shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains\u003cbr\u003e \u003cbr\u003e David McRaney’s first book, \u003ci\u003eYou Are Not So Smart\u003c\/i\u003e, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon.\u003cbr\u003e \u003cbr\u003e Like \u003ci\u003eYou Are Not So Smart\u003c\/i\u003e, \u003ci\u003eYou Are Now Less Dumb\u003c\/i\u003e is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us)\u003c\/li\u003e \u003cli\u003eSunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)\u003c\/li\u003e \u003cli\u003eDeindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)\u003c\/li\u003e \u003c\/ul\u003e McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.\u003cdiv class=\"sb-details\"\u003e\u003cp\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Humour, Form\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e 2013\u003cbr\u003e\u003cstrong\u003ePages:\u003c\/strong\u003e 309\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Gotham Books\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781592408054\u003c\/p\u003e\u003c\/div\u003e","brand":"Gotham Books","offers":[{"title":"Poor Condition — £7.07","offer_id":47916617826481,"sku":"SB-1592408052-C4","price":7.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/2669\/5345\/files\/1592408052_b98db5ec-f5e0-43da-a766-c3abe1dcb8fb.jpg?v=1790350997","url":"https:\/\/sellbooks.co.uk\/products\/you-are-now-less-dumb-how-to-conquer-mob-mentality-how-to-buy-happiness-and-all-the-other-ways-to-outsmart-yourself","provider":"Sell Books .co.uk","version":"1.0","type":"link"}