Digital transformation is a daunting journey for many organizations. 12 Point Method Product-Centric Model: Operationalization guide to accelerate, differentiate and grow business is here to change that. It serves as your comprehensive guide to successfully shifting from a project-focused approach to a dynamic, product-centric model. Written in a narrative style with real-time industry examples, it unfolds through the eyes of an Enterprise Transformation Coach who has firsthand experience in steering a retail giant through this transformative journey.

From the initial challenge of convincing senior leadership to the detailed implementation across their retail operations, this guide covers it all. It's a collection of engaging, insightful conversations with everyone from CXOs to dynamic middle managers and hands-on team members. This approach makes the often complex concepts of a product-centric transformation both approachable and relatable.

Drawing on the principles of SAFe and other leading industry practices, this book introduces the "12 Point Method" framework- a tailored blueprint designed to shepherd organizations through their digital evolution. As the narrative unfolds, it also incorporates compelling real-world examples from various industries, including Banking, Insurance, Healthcare, and more, making it a comprehensive resource for any organization aiming to achieve digital excellence.

This book is for every business leader, technology leader and to every professional who is in the business of developing solutions. It gives us the path to reset our mindset in living agility in solution building. It is a book for those who would like to adopt Agile as their primary development approach.

- Anand Murthy Raj, SPCT, Asia's first SAFe Fellow, Gladwell India