Pay attention: If you are human, you must read this book Jaron LanierWe all feel it: something is seriously wrong. Our attention - that essential ability to give our minds and senses to the world - is being trapped, gutted, and sold out from under us by an industry of immense technological and financial power. The heedless exploitation of this vital capacity by a handful of tech companies is harming us all, reducing our very selfhood to that which can be quantified, bought, and sold-and shaking the foundations of our democracy. To push back against this 'human fracking, 'we need more than individual willpower or isolated efforts. We need a movement of collective resistance. Such a movement is beginning to bloom, and in this radical, first-of-its-kind guide, The Friends of Attention show us how to join the fight. We meet welders, nurses, poets, and surfers, all of whom are engaged in attentional practices. We learn to seek out sanctuaries - theatres and museums, houses of worship, dance parties - where together we can take refuge from the frackers. Drawing on a rich legacy of critical intellectuals and the creative wisdom of diverse traditions, Attensity! takes our apocalyptic present, turns it on its head, and reveals new vistas of human flourishing