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Brand LoveHow to Build a Brand Worth Talking About

by Jamal Benmiloud

Format: Paperback

Condition: Standard Secondhand — £1.00

Standard Secondhand — £1.00

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If customers LIKE your brand, be afraid. Be very afraid.

In a world where the average customer grows up seeing 170,000 marketing messages by her 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where less than 1% of young people trust advertising; customers only talk about the brands they LOVE. And, if customers aren't talking about your brand, you might as well not exist.

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What is Brand Love?

There are 18,000,000 photos on Instagram tagged #starbucks. Not one is paid for by Starbucks.
When Chinese mobile brand Xiaomi launched their new tablet, stock sold out in 2.7 seconds
Monster Energy drinks has become the most successful energy drinks brand in the US, without a single dollar spent on advertising.
LEGO continues to defy critics and analyst expectations selling billions of dollars of analog toys in the digital age.

All these stories are made possible by Brand Love.

Fans don't just "like" these brands, they love them. And the good news is that it's neither expensive or exclusive to cool cutting-edge brands. Brand Love is as achievable to all brands. Whether you're an airline or selling energy drinks, Brand Love is a guide to help you build a brand worth talking about.

Written by an ex-telecoms CEO, the head of marketing for one of the world's fastest growing soda brands and a digital anthropologist, Brand Love is a journey that takes you around the world from the US to China in search of the brands both fans and industry analysts are talking about.

What Questions does this Book Answer?

What is Brand Love?
Why do some brands have it while others are just "liked"?
How can you replicate their success formula?

Brand Love answers these 3 questions through case studies of brands doing it right; brands well-adapted to the digital age; brands that can build billion dollar market caps without significant sums spent on advertising; and brands that defy the expectations of both investors and their category by breaking all the rules.

Brands Featured in this Book:

Brands mentioned in this book: 7-11, Amazon, Apple, Best Buy, British Airways, Chipotle Mexican Grill, Converse, Cisco, Coke, Delta, Disney, Ford, GoPro, Kodak, LEGO, Mattel, McDonalds, Microsoft, Minecraft, Monster Energy Drinks, Nokia, Pepsi, Pure Digital, Red Bull, Samsung, Shake Shack, Skinny Mobile, Southwest Airlines, Starbucks, Wahoo's Fish Tacos, Xiaomi, Zappos.

Genre: Business & Economics, Advertising & Promotion
Format: Paperback
Published: 2015
Pages: 230
Publisher: CreateSpace Independent Publishing Platform
ISBN: 9781515201199

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Condition Descriptions

Our conditions mean the following:

New - a brand new book
Almost New - appears new but is actually secondhand.
Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.

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