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Brand YourselfHow to Create an Identity for a Brilliant Career
Format: Paperback
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- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
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- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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Branding is the hottest, most talked about phenomenon in the business world today. For in the ultracompetitive twenty-first century, you need more than talent and hard work to get ahead. How do you brand yourself? By forging an identity that will help you make a dazzling impression and become a star in the career of your dreams. Marketing experts David Andrusia and Rick Haskins have consulted on brands for such diverse companies as Disney, Swatch Watch USA, and Revlon. Now they show you step-by-step how to develop, refine, and communicate your own unique brand. Inside you'll learn how to
- Pinpoint your skills, your passions, and the "selling" parts of your personality with the exclusive Brand Assessment Test
- Determine the needs of your target market
- Create a Personal Branding Statement (P.B.S.) that says to your boss or potential employer: "You'd be crazy to go with anyone else."
- Tailor your P.B.S. to the requirements of a specific job, industry, or client
- Incorporate your brand in your resume, during job interviews, and in cultivating new employers or clients
- Broadcast your brand--and receive the visibility to put you on top!
Genre: Business & Economics, Careers
Format: Paperback
Published: 2000
Pages: 247
Publisher: Ballantine Books
ISBN: 9780345423597
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Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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