Cover may vary - this is a stock image
BUSINESS SUPERBRANDS (Business SuperbrandsAn Insight into Britain's Strongest B2B Brands)
Format: Hardback
What do the conditions mean?
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
Low stock: 1 left
Business Superbrands is the world's first book dedicated to B2B branding. The importance of strong branding for products or services targeting the consumer has long been recognised. It has, however, taken longer for companies targeting businesses and organisations to realise that branding excellence is also crucial for them. Those that woke up earliest, and continued to invest in and develop their B2B brand have certainly profited. Those that continue to minimise the importance of branding - beware. Business Superbrands identifies over 50 of the strongest B2B brands in Britain today and establishes how they have managed to achieve such phenomenal success. The book explores the history, development and achievements of these brands, providing a precious insight into their branding strategy and the resulting work. The book opens with the expert opinion of members of the Business Superbrands Council, comprised of leading figures in the world of business branding. For this edition of Business Superbrands they have commented on what the world of business would be like without logos.
Genre: Sales & marketing, Business/Economics
Format: Hardback
Published: 2000
Pages: 120
Publisher: Creative and Commercial Communications
ISBN: 9780952815389
Payment method
Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
Shipping and Delivery
- Free UK shipping over £10.
- Under £10, shipping is £1.99.
- Express shipping £2.99.
- Choose 10 £1 books for £10 including shipping!
- International shipping available to select countries, proceed to checkout to see prices.
Return
Return books within 14 days if not happy.
