• BUSINESS TO BUSINESS E-COMMERCE

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BUSINESS TO BUSINESS E-COMMERCE

by Matt Haig

Format: Hardback

Condition: Standard Secondhand — £226.08
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Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
£226.08
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* Packed with practical advice, ideas, international cases, examples and screen shots

The rapid development of B2B e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. Compared to the unpredictability of the B2C sector, B2B has emerged as the most solid and fertile area of e-marketing. This new book explains how almost any online company can successfully incorporate a business-to-business component.

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The chapters includes information on topics like:

* B2B basics;

* B2B web design/Intranets and Extranets;

* B2B branding;

* Marketing via search engines;

* B2B advertising;

* B2B e-mail marketing;

* And a B2B marketing dictionary.

Author: Matt Haig (all their books in stock)
Genre: Business & Economics, E-Commerce
Format: Hardback
Published: 2001
Pages: 273
Publisher: Kogan Page
ISBN: 9780749435776

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Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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