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By Invitation Only

Format: Paperback

Condition: Poor Condition — £7.60
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Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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In the increasingly competitive world of advertising and marketing, successfully launching a new product

or service is a huge challenge. And, even the world's leading agencies and designers find it increasingly

difficult to come up with an idea that is completely new, completely original. By Invitation Only is a collection

of some of the world's most innovative launch concepts created in recent years and demonstrates the

lengths to which corporations will go to get the attention of the consumers targeted. Brand names featured

include TAGHeuer, Red Bull Music Academy, Nike, and Mont Blanc. Concepts range from elaborate

printed invitations to exclusive champagne infused watch launches to a block of wood inviting decking

customers to "come and see why we're designers not builders." Agencies featured include Why Not Associates,

Sagmeister Inc, Studio Round, Fernando Rocha, Magpie Studio, and more.

Genre: Design, Graphic Arts
Format: Paperback
Published: 2010
Pages: 239
Publisher: Viction:ary
ISBN: 9789881732798

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Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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