Cover may vary - this is a stock image

C-ScapeConquer the Forces Changing Business Today

by Larry Kramer

Format: Hardback

Condition: Standard Secondhand — £12.89

Standard Secondhand — £12.89

What do the conditions mean?

Our conditions mean the following:

New - a brand new book
Almost New - appears new but is actually secondhand.
Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.

£12.89

Sale Sold out

Taxes included. Shipping calculated at checkout.

Low stock: 1 left

A bold, pioneering book that shows how businesses can survive and thrive in the digital media revolution

Not so long ago, the business landscape was easier to chart. The routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a "C-Scape" has emerged—a world where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. In C-Scape, Larry Kramer leads the reader through this new, evolving world where the challenges are daunting—but the opportunities are huge.

Similar booksMore Non-Fiction →

To 1877 (v. 1) (The American People: A History)

A seasoned journalist turned superstar digital entrepreneur and venture capitalist, Kramer learned early on to survive and overcome the forces that are remaking the business landscape: the digital media revolution. Why media? Every aspect of every business is increasingly carried out through the media. From advertising and marketing to sales and customer service, from product design to manufacturing, everything that happens anywhere in business is ever more likely to happen on a screen or handheld device. That means any business could fall to the same threats facing the newspaper business and the music industry—unless that business learns to navigate the four Cs. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent. No leader, whether at the helm of a small business or a conglomerate, will read this book without seeing the business world anew and finding practical ways to put this book's four powerful precepts immediately to work.

Genre: Business & Economics
Format: Hardback
Published: 2010
Pages: 256
Publisher: HarperCollins
ISBN: 9780061984976

Payment method

Condition Descriptions

Our conditions mean the following:

New - a brand new book
Almost New - appears new but is actually secondhand.
Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.

Shipping and Delivery

Free UK shipping over £10.
Under £10, shipping is £1.99.
Express shipping £2.99.
Choose 10 £1 books for £10 including shipping!
International shipping available to select countries, proceed to checkout to see prices.