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Content Strategy for the Web(Voices That Matter)

by Kristina Halvorson

Format: Paperback

Condition: Poor Condition — £1.00

Poor Condition — £1.00

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

Understand content strategy and its business value
Discover the processes and people behind a successful content strategy
Make smarter, achievable decisions about what content to create and how
Find out how to build a business case for content strategy

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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Genre: Computers, Software Development & Engineering
Format: Paperback
Published: 2012
Pages: 197
Publisher: New Riders
ISBN: 9780321808301

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Condition Descriptions

Our conditions mean the following:

New - a brand new book
Almost New - appears new but is actually secondhand.
Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.

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