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Deal CrashThe 'growth mindset' sales strategy for transforming your win rate

Format: Paperback

Condition: Standard Secondhand — £1.52
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Daryn Mason is a Deal Crash Investigator. He uses the same techniques as air accident investigators to determine the many factors that cause the loss of major business-to-business (B2B) sales deals.
Daryn has been a B2B sales professional in the IT industry for over 30 years with companies such as Oracle Corporation and Siebel Systems. As a freelance consultant he now helps many sales organisations to identify and fix problems in their deal execution. Daryn believes that the traditional mindset of most enterprise sales organisations is flawed. For many years they have operated with a ‘fixed mindset’.

By moving to a ‘growth mindset’ and forensically analysing major deal losses your organisation can harness the aggregation of marginal gains to significantly boost your sales win rates.

DEAL CRASH is not another book on selling. It’s about how your organisational culture is preventing your sales success.

Genre: Business & Money, Marketing & Sales
Format: Paperback
Published: 2022
Pages: 147
Publisher: Independently published
ISBN: 9798847936965

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Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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