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Emotional TargetingWin hearts. Boost sales. Own the market.

by Talia Wolf

Format: Paperback

Condition: Standard Secondhand — £8.36

Standard Secondhand — £8.36

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Business decisions are made with spreadsheets and logic.

...At least, that's what we tell ourselves.

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BUT the science says otherwise.

Every decision (even in B2B) is fundamentally emotional. Yet companies continue optimizing features and pricing while conversion rates barely budge, staying trapped on the deadly hamster wheel of optimization.

In Emotional Targeting, Talia Wolf shares her proven framework that's helped companies boost conversions by recognizing a simple truth: the person approving that enterprise purchase isn't just evaluating features. They're wondering if your solution will make them look smart to their boss, solve their 3am worries, or advance their career.

Inside this no-fluff playbook, you'll discover how to:

- Uncover what your customers actually care about (hint: it's not your features)

- Map emotional drivers to specific points across your customer journey

- Create experiences that feel both logical AND emotionally satisfying

With Emotional Targeting, Talia delivers a strategic, repeatable process for transforming customer touchpoints and escaping the deadly optimization hamster wheel. The result? Not just better metrics, but a product that becomes the obvious choice for the humans behind every spreadsheet.

Format: Paperback
Published: 2025
Pages: 132
Publisher: Emotion Sells Press
ISBN: 9789659325115

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Condition Descriptions

Our conditions mean the following:

New - a brand new book
Almost New - appears new but is actually secondhand.
Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.

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