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Forget the Customer, See the PersonA business guide to deeper customer empathy in uncertain times and beyond
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There has been a trend over the past few years to focus on big data and to believe it can give us everything we could possibly need to know about our customers. We propose that while big data has its place and value, it’s only one piece of the puzzle. The way the world works nowadays makes it really hard and expensive to stand out as a product-centric company. Another key piece of the puzzle is the human side of data and business. Focusing on individual customers and what they care about, desire and value is a much better approach, known as customer-centricity. In this book, we explain the difference between these two approaches and advocate for the balance between them. We tell stories, give examples, and provide simple overviews on how to gather all the right information to ensure that businesses can create meaningful connections with their customers.
Genre: Business & Money, Marketing & Sales
Format: Paperback
Published: 2022
Pages: 224
Publisher: Independently published
ISBN: 9798825563374
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Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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