Cover may vary - this is a stock image

Game Changers. The Evolution of Advertising

by Peter Russell

Condition: Standard Secondhand — £21.85

Standard Secondhand — £21.85

What do the conditions mean?

Our conditions mean the following:

New - a brand new book
Almost New - appears new but is actually secondhand.
Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.

£21.85 GBP

Sale Sold out

Taxes included.

Low stock: 1 left

More by Peter Russell See all 7 →

The Global Brain: The Awakening Earth in a New Century

A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it.

Edited by Cannes Lions with Peter Russell and Senta Slingerland, with an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how advertising got from there to here, and where it's going next.

Similar booksMore Art →

The Cannes Lions International Festival of Creativity is a long-established global benchmark for excellence in creative communications. Launched in 1954, the annual festival hosts more than 12,000 delegates from the creative and media industries, as well as advertisers, technologists, and entrepreneurs, for a week-long series of seminars, exhibitions, and award shows. Around 36,000 campaigns are entered into the festival each year in different categories including film, design, PR, and digital, all vying for the much-coveted Lion trophy.

Author: Peter Russell (all their books in stock)
Format: Hardback
Published: 2013
Pages: 311
Publisher: Taschen
ISBN: 9783836545242

Payment method

Condition Descriptions

Our conditions mean the following:

New - a brand new book
Almost New - appears new but is actually secondhand.
Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.

Shipping and Delivery

Free UK shipping over £10.
Under £10, shipping is £1.99.
Express shipping £2.99.
Choose 10 £1 books for £10 including shipping!
International shipping available to select countries, proceed to checkout to see prices.