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[GBS] PACKAGING AS AN EFFECTIVE MARKETI
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This text is aimed at anyone working on an existing or new product, or venturing into new markets. It shows how to direct the focus of packaging design to improve design and cut costs, achieve a balance between costs and sales performance and think through options prior to, and during, design.
Format: Paperback
Published: 1996
Pages: 200
Publisher: Kogan Page
ISBN: 9780749419882
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