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I Can't Believe I Lived the Whole ThingA Memoir From the Golden Age of Advertising
Format: Paperback
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His famous Alka Seltzer TV commercials had the whole world saying, "I can't believe I ate the whole thing" and "Try it, you'll like it."
In this fun, fast-paced, and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors (and everything else) to sexual and creative freedom; the creative takeover by mensch-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like "the dumb shoe" and "the exploding clown"; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins and the losses.
I Can't Believe I Lived the Whole Thing chronicles Howie's personal journey from The Bronx to the Clio Hall of Fame in an era that changed the look and the language of American pop culture.
Genre: Biography & memoir, Business
Format: Paperback
Published: 2019
Pages: 300
Publisher: Red Rascal Press
ISBN: 9780692081228
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Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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