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Islands of Profit in a Sea of Red InkWhy 40% of Your Business is Unprofitable, and How to Fix It
Format: Paperback
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Companies around the world turn to MIT�s Jonathan Byrnes for one reason: he can figure out where the profit is. He shows them which customers and businesses are cash cows, and which efforts are just a drain on resources. Most astonishingly, in each case he finds that roughly 40% of his client�s businesses are unprofitable.
We are transitioning from an era of mass markets to the Age of Precision Markets. Before, companies sought to distribute their products as widely as possible using arm�s-length customer relationships. Broad metrics like aggregate revenues and costs were adequate. But today companies form different relationships with different sets of customers. Successful businesses create competitive advantages and sustained profitability by developing innovative relationships and new types of value. This is a double-edged sword: if customers are matched with the right relationships, sales and profits soar�but if they are matched poorly, profitability plunges.
Islands of Profit in a Sea of Red Ink tells you how to rethink your business for maximum profit - what to do, what difficulties you�ll encounter, and how to overcome them. This book gives you the roadmap and tools you�ll need to be a highly effective manager in a new era of business.
Genre: Business & Economics, Corporate Finance
Format: Paperback
Published: 2010
Pages: 304
Publisher: Penguin Adult
ISBN: 9780670919567
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Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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