• Marketing 4.0: Moving from Traditional to Digital

Cover may vary - this is a stock image

Marketing 4.0Moving from Traditional to Digital

by Kotler PhilipKartajaya HermawanSetiawan Iwan

Format: Hardback

Condition: Standard Secondhand — £1.00
What do the conditions mean?

Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
£1.00
£1.00
Sale Sold out
Taxes included. Shipping calculated at checkout.

Low stock: 1 left

Marketing has changed forever—this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Similar booksMore Non-Fiction →
Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers £3.36 Adland: A Global History of Advertising £4.78 Paid Attention: Innovative Advertising for a Digital World £1.21 Neteasy Marketing £10.21 BrandDigital: Simple Ways Top Brands Succeed in the Digital World: 1 £2.02 Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know £1.86 Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising £6.77 Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters) £3.38 Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition from £1.81 Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform £5.93

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

  • Discover the new rules of marketing
  • Stand out and create WOW moments
  • Build a loyal and vocal customer base
  • Learn who will shape the future of customer choice

Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

Genre: Business & Economics, Marketing
Format: Hardback
Published: 2017
Pages: 208
Publisher: Wiley
ISBN: 9781119341208

Payment method

  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Maestro
  • Mastercard
  • Shop Pay
  • Union Pay
  • Visa

Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
  • Free UK shipping over £10.
  • Under £10, shipping is £1.99.
  • Express shipping £2.99.
  • Choose 10 £1 books for £10 including shipping!
  • International shipping available to select countries, proceed to checkout to see prices.

Return books within 14 days if not happy.

View full details

More £1 non-fiction

All £1 books →