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Marketing A Global Perspective
Format: Paperback
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This study reflects the increasing integration of marketing and international marketing on a wide variety of courses. It provides an introduction to both areas, taking an applied approach wherever possible. It offers an introduction to marketing, relates theory to practice, looks in detail at issues in marketing, services, exporting and points out the full implications of adopting a market-led strategy for organizations. Each chapter contains learning objectives, key terms, review and discussion questions and a case study. It is suitable for BTEC HNC/D students of business and finance and BA/BSc students on a range of degree courses in business studies, marketing, international marketing, management and European studies, as well as for CIM and CMS/DMS students.
Genre: MARKETING
Format: Paperback
Published: 1993
Pages: 512
Publisher: Financial Times Management
ISBN: 9780273037934
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Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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