• Marketing For Dummies, 5th Edition

Cover may vary - this is a stock image

Marketing For Dummies, 5th Edition

by Jeanette Maw McMurtry

Format: Paperback

Condition: Poor Condition — £1.00
What do the conditions mean?

Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
£1.00
£1.00
Sale Sold out
Taxes included. Shipping calculated at checkout.

Low stock: 1 left

The classic, bestselling marketing guide, updated for the digital era

Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new  edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!

Similar booksMore Non-Fiction →
Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing £1.82 One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days £2.00 Web Marketing For Dummies® £8.62 Digital Marketing Fd (For Dummies (Business & Personal Finance)) £1.00 Email Attraction: Get what you want every time you hit send £1.95 Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (BUSINESS BOOKS) £1.00 BrandDigital: Simple Ways Top Brands Succeed in the Digital World: 1 £2.02 Neteasy Marketing £9.61 Principles of Direct, Database and Digital Marketing £1.00 Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform £5.93

Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.

  • Turn web visibility into real-world traffic and sales
  • Reach the right people at the right time
  • Develop a cohesive marketing plan for any budget
  • Source locally, market dynamically, and connect with your community

Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.

Genre: Business & Economics, Marketing
Format: Paperback
Published: 2017
Pages: 416
Publisher: John Wiley & Sons
ISBN: 9781119365570

Payment method

  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Maestro
  • Mastercard
  • Shop Pay
  • Union Pay
  • Visa

Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
  • Free UK shipping over £10.
  • Under £10, shipping is £1.99.
  • Express shipping £2.99.
  • Choose 10 £1 books for £10 including shipping!
  • International shipping available to select countries, proceed to checkout to see prices.

Return books within 14 days if not happy.

View full details

More £1 non-fiction

All £1 books →