The Most Important Story? (MIS) is the single most effective Gospel presentation available today. The distribution of 92 million copies alone marks an unprecedented milestone in Christian publishing. It has been utilized by leading Christian Organizations and Denominations around the world. Of special note is this is the book chosen to be distributed through Operations Christmas Child's "shoebox program" for 15 consecutive years. It has been used by Billy Graham and Operation Mobilization and Child Evangelism Fellowship and countless others.

Most revealing perhaps has been its incredible reception in 175 countries and the unparalled response rate in Vietnam with the fastest growing denomination in the country. Exacting documentation reveals that 75% of non–believers accept Christ upon going through the MIS book. It also directly led to over 400 new churches being established. One other amazing fact is that on two occasions, this full color, Scripture filled (50% of content) was named the number one selling book at the Cairo book fair which is the largest book fair in the Middle East, intended to market and sell Arabic books to the Muslim world.

It tells the big story of the Bible, starting with creation, revealing the sin of mankind and our separation from God but quickly moves to God's solution in the person of His Son Jesus Christ. There is content revealing the life of Christ on earth, his death, resurrection and ascent to heaven.

The family was designed carefully to be of no particular origin. It clearly explains how to become a child of God, ending with an invitation to accept Christ with a prayer of salvation and a challenge to go and do likewise.