The book tells a new, accessible story of the 'disappearance' of soccer hooliganism as a social problem into a burgeoning pop culture of accelerated youth styles, literature and post-fandom. As the media future of pay-per-view, digital production and the expansion of the airwaves and cyberspace comes on stream, soccer as the 'people's game' or as 'football hooliganism' is becoming a distant speck on the horizon of twentieth-century history. A 'man's game' is being transformed into a media event for global-but-localised consumption. The resurgence of 'laddism' in the 1990s is one consequence of the 'bourgeoisification' of the game and the popularising of 'soccer into pop' (so that bands like Oasis play their beloved Maine Road stadium and have corporate tie-ups with Manchester City). Fans of both music and soccer are increasingly visibly interchangeable in their mediated spectatorship, look and attitude. 'Low' art is everywhere: soccer and pop are the fields of Bohemian artistic experiment and fashion catwalks. In this book, the author provides a thought-provoking journey into the end of the twentieth-century postmodern culture of youth, pop and sport-as-business.