Cover may vary - this is a stock image
Risk Issues and Crisis Management in Public RelationsA Casebook of Best Practice (PR In Practice)
Format: Paperback
What do the conditions mean?
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
Low stock: 1 left
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of Risk Issues and Crisis Management in Public Relations has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.
This latest edition features new sections on the effects of recent world events, Corporate Social Responsibility, climate change and sustainability, legal revisions and the use of the Internet in a crisis. Featuring new case studies on Oxfam V Starbucks, Sony, Dell, Ribena, BP, Bernard Matthews and the bird flu issue, Northern Rock, Walmart, Celebrity Big Brother 07, the Cadbury Salmonella outbreak, the Virgin train crash and the Buncefield Oil Explosion, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
Genre: Business & Economics, Business Ethics
Format: Paperback
Published: 2008
Pages: 245
Publisher: Kogan Page Publishers
ISBN: 9780749451073
Payment method
Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
Shipping and Delivery
- Free UK shipping over £10.
- Under £10, shipping is £1.99.
- Express shipping £2.99.
- Choose 10 £1 books for £10 including shipping!
- International shipping available to select countries, proceed to checkout to see prices.
Return
Return books within 14 days if not happy.
More £1 non-fiction
All £1 books →-
by Malcolm GladwellTalking to Strangers: What We Should Know about the People We Don’t Know
From £1.00From £1.00 -
-
-
by Aubrey PenningElements of Costing Tutorial (AAT Foundation Certificate in Accounting)
£1.00£1.00 -
-
by Dr Richard ParsonsKS2 Maths Study Book - Ages 7-11 (CGP KS2 Maths), 29.5 cm
From £1.00From £1.00
