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Starting Up & Scaling Up A Human-First Business
Format: Paperback
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Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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What does it mean to build a truly “Human-First” business – an engaging culture where people are empowered to do their best work, and to grow both personally as well as professionally?
How do you manage the tension between Starting Up and Scaling Up – the fluidity of a creative start-up versus the structure and organisation that are then needed for growth?
And how do you preserve, enhance and evolve your people-centric culture as you grow – the very thing that made you unique and successful in the first place?
This is a book about people. It tells the story of the first 25 years of Brand Genetics, a “human-first” insight and innovation marketing consultancy. Using an A-to-Z structure, it highlights 26 different key learnings and challenges. Each chapter is brought to life with a series of real-life human stories and illustrations, summarised into key take-outs.
This is an easy-to-read guide for anyone who is starting up or scaling up their own business – or anyone who really cares about company culture, and wants to create a uniquely human work environment.
Format: Paperback
Published: 2022
Pages: 160
Publisher: Matador
ISBN: 9781803136301
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Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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