Strategies of the Serengeti makes the complex area of organisational strategy accessible and memorable. It uses the analogy of some of the worlds greatest strategy experts - the animals of the vast plains of the African Serengeti. These experts have enacted strategies which have been successful for centuries, possibly thousands of years and have much to teach us about how we could thrive and survive in our own business Serengetis. The book is about the animals, but it is primarily about the application of their strategies to business life - the speed of the cheetah, the knowledge of the elephant, the vision of the giraffe, the stealth of the crocodile and the bluff of the ostrich are all considered, with copious examples from real business and principles to emulate in all organisations. The first edition of the book sold out and translations have been made in several languages. The English edition has been sent to over 100 different countries. This second edition updates some of the examples, makes a few additions and removes a few examples of the first edition, but is about 85% the same content as the highly recommended original. The following statement from the back cover explains the principles of the In the 1980 s we went in search of excellence . Today, many of the companies heralded as excellent have floundered or died. In the 1990 s we looked for businesses which were built to last many have not lasted. In the early part of the 21st century we sought to move from good to great . Just a few years later many of the mighty had fallen. By contrast, the Serengeti is a landscape with an ecosystem which has thrived for thousands, perhaps tens of thousands, of years. It has lasted. It has endured climatic and human change. The animals on these great grass plains are supremely adapted for excellence in their highly competitive environment. Strategies of the Serengeti seeks to learn from the strategy experts the animals of the Serengeti