SUPERBRANDS explores the history, development and achievements of 100 of the strognest brands in Britain, highlighting their advertising, marketing and design successes as well as revealing extraordinary findings. This unprecedented book is full of colour photographs, classic advertisements and inspiring design, making it essential reading and reference for anyone working or interested in marketing, advertising, design and PR. It will also appeal to consumers who are interested in learning more about brands they buy every week. The Superbrands have been selected by the Superbrands Council which boasts some of the most respected figures in the communications industry who are eminently qualified to judge what makes a brand a Superbrand. Brands featured include: Abbey National, adidas, American Express, BBC, Birds Eye, CNN, Coca Cola, Compuserve, Dr Martens, Dulux, Duracell, easyjet, Ericsson, Ford, Gillette, Haagen Dazs, Heinz, HMV, Interflora, Kellogg's Cornflakes, Kit-Kat, Kwik-Fit, L'Oreal, lastminute.com, levi's, Marks & Spencer, Martini, Mars, McDonalds, Nike, Nokia, Olympus Oxo, One 2 One, Pepsi, Sainsbury's, Sega, Smirnoff, Tate & Lyle, The Sun, Timberland, Virgin, Vodafone