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The Customer RevolutionHow to Thrive When Customers Are in Control

Format: Hardback

Condition: Standard Secondhand — £1.68
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Patricia Seybold's Customers.com was a Wall Street Journal, Business Week, New York Times, and Amazon best-seller. With more than 200,000 copies in print, and translated into 15 languages, it is widely acknowledged as the most successful and most influential book on e-commerce. In Revolution!, Seybold identifies an essential truth of business today: the power that had been flowing to customers is rushing in a torrent. Now customers are driving business. When AOL, a $5 billion company with a depth of knowledge about its customers, bought the $28 billion Time Warner, a more traditionally oriented company with almost no such knowledge, this lesson was made dramatically clear. Seybold points to companies around the world that have devised innovative ways of operating from this revolutionary new premise -- and shows how all managers and investors can apply this outlook to their own businesses and investment strategies. Gone is the blinkered focus on old yardsticks like profit margins and sales per square foot. Central now are the metrics for success that measure customer satisfaction and loyalty. We're in the midst of an economic transformation as fundamental as that of the Industrial Revolution. Patricia Seybold reports here on the strategies that are working for the smartest companies in the new e-conomy, and that can work for every one of us as well.

Genre: Business & Economics, Customer Relations
Format: Hardback
Published: 2001
Pages: 395
Publisher: Crown Business
ISBN: 9780609607725

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Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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