• The Growth Marketer's Playbook: A Strategic Guide to Growing a Business in Today's Digital World: A Strategic Guide to Growing a ?Business in Today's Digital World

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The Growth Marketer's PlaybookA Strategic Guide to Growing a Business in Today's Digital World: A Strategic Guide to Growing a ?Business in Today's Digital World

by Jim Huffman

Format: Paperback

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Imagine if you had the exact playbook used by today's top startups to grow a business online.

That's what Jim Huffman is giving you with The Growth Marketer's Playbook. In this refreshingly honest how-to guide for digital marketing, VC advisor and startup founder, Jim Huffman, serves up the exact growth marketing strategies he uses to help companies achieve explosive revenue growth. You'll get access to the playbook Jim uses to advise on growth at General Assembly, Techstars, Sephora, OREO, Hot Wheels, FedEx, and more.

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This easy to follow book will help you:

Run the same growth process used by today's VC-backed businesses
Uncover the right growth opportunities for your business
Avoid the mistakes that 90% of startups make
Gain insights through 25 real-life case studies
Get the blueprint for running a data-driven growth team

In The Growth Marketer's Playbook, Huffman uses case studies & proven processes to help you navigate the digital world and grow a business the right way. Whether you're a first-time small business owner or an experienced ecommerce entrepreneur, this playbook lays out the exact formula for online growth.

What people are saying about the book:

"Jim has scaled a startup from idea to 7 figures and 
advised fortune 500 companies. If I was a CMO his 
material would be mandatory for my team."
Jenny Fielding, Techstars MD

"Jim's approach to growing businesses makes executing your own marketing plan a straightforward process that anyone can do."
Tommy Griffith, CEO of Clickminded

"Anyone that's looking to accelerate their knowledge in growth marketing should read this book. Jim represents a new breed of data-driven marketers who has used an agile growth framework to build real businesses."
Rob Sobers, Head of Growth at Varonis

ABOUT THE AUTHOR
Jim Huffman is the cofounder of growth agency GrowthHit and a growth mentor for the Techstars startup accelerator. He has led growth at three startups that went from idea to over $10M in sales and were featured in publications such as The Wall Street Journal, TechCrunch, and the TODAY Show. He has advised and taught digital marketing to brands that include Sephora, General Assembly, OREO, Hot Wheels, FedEx, Clorox and more.

Genre: Business & Economics, Marketing
Format: Paperback
Published: 2018
Pages: 158
Publisher: Jim Huffman LLC
ISBN: 9781724466952

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Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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