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The Haier ModelReinventing a multinational giant in the new network era
Format: Hardback
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Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.
Genre: Business & Economics, Entrepreneurship
Format: Hardback
Published: 2018
Pages: 302
Publisher: LID Publishing
ISBN: 9781911498629
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Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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