• The Imagination Machine: How to Spark New Ideas and Create Your Company's Future

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The Imagination MachineHow to Spark New Ideas and Create Your Company's Future

by Martin Reeves

Format: Paperback

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A guide for mining the imagination to find powerful new ways to succeed.

We need imagination now more than ever--to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way?

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The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life:

  1. The Seduction: How to open yourself up to surprises
  2. The Idea: How to generate new ideas
  3. The Collision: How to rethink your idea based on real-world feedback
  4. The Epidemic: How to spread an evolving idea to others
  5. The New Ordinary: How to turn your novel idea into an accepted reality
  6. The Encore: How to repeat the process--again and again.

Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation--especially during a crisis.

The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

Genre: Business & Economics, Decision-Making & Problem Solving
Format: Paperback
Published: 2021
Pages: 224
Publisher: Harvard Business Review Press
ISBN: 9781647820862

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Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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