The Matador is an interplay of memories from Jamaican entrepreneur Lloyd Daley and historical context provided by author Rich Lowe. Mr. Daley built some of the most powerful amplifiers on the island of Jamaica, he worked at The Times Store as a lithographer, he had an electronics repair business, he formed the Matador Sound System, and he was a top selling music producer. Mr. Daley had to have a rough exterior to survive at the center of the sound system eruption in the mid 1950's in Jamaica, recording as a producer in the golden eras of Jamaican Boogie-Shuffle, Ska, Rock Steady and Reggae music. As a producer, Daley had consistency, quality, and was selective. Lloyd Daley recorded artists of the era who have come to be recognized over time: Members of The Skatalites, Dennis Brown, The Gladiators, The Wailing Souls, The Heptones, Little Roy, Freddie McKay, Alton Ellis, The Ethiopians, The Hippy Boys, The Abyssinians, Count Ossie, The Viceroys, and many more. Fellow sound system owner Prince Jackie commented, "The Matador is a man that never stand for no foolishness." As a sound system owner, Lloyd Daley battled with giants of the day like King Edwards, Coxson Dodd, Duke Reid, and Bells the President.