• Quickly explore innovative design solutions based on the real needs of your users.
• Create low and high fidelity prototypes using some of the best tools.
• Master a pragmatic design process to create successful products.
• Plan an app design from scratch to final test, with real users.

Book Description

User experience (UX) design provides techniques to analyze the real needs of your users and respond to them with products that are delightful to use. This requires you to think differently compared to traditional development processes, but also to act differently. In this book, you will be introduced to a pragmatic approach to exploring and creating mobile app solutions, reducing risks and saving time during their construction.

This book will show you a working process to quickly iterate product ideas with low and high fidelity prototypes, based on professional tools from different software brands. You will be able to quickly test your ideas early in the process with the most adequate prototyping approach. You will understand the pros and cons of each approach, when you should use each of them, and what you can learn in each step of the testing process.

You will also explore basic testing approaches and some more advanced techniques to connect and learn from your users. Each chapter will focus on one of the general steps needed to design a successful product according to the organization goals and the user needs. To achieve this, the book will provide detailed hands-on pragmatic techniques to design innovative and easy to use products. You will learn how to test your ideas in the early steps of the design process, picking up the best ideas that truly work with your users, rethinking those that need further refinement, and discarding those that don't work properly in tests made with real users.

By the end of the book, you will learn how to start exploring and testing your design ideas, regardless the size of the design budget.

What you will learn

• Plan an app design from scratch to final test, with real users.
• Learn from leading companies and find working patterns.
• Apply best UX design practices to your design process.
• Create low and high fidelity prototypes using some of the best tools.
• Follow a step by step examples for Tumult Hype and Framer Studio.
• Test your designs with real users, early in the process.
• Integrate the UX Designer profile into a working team.

Who this book is for:

This book is for designers, developers and product managers interested in creating successful apps. Readers will be provided with a process to produce, test and improve designs based on best practices.