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Winning in Emerging MarketsA Road Map for Strategy and Execution

Format: Hardback

Condition: Standard Secondhand — £2.30
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About the Book : - The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.

The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such institutional voidspresent challenges, they also provide major opportunities for multinationals and local contenders.

Khanna and Palepu provide a playbook for assessing emerging markets potential and for crafting strategies for succeeding in those markets.

They explain how to:

  • Spot institutional voids in developing economies, including in product, labour, and capital markets, as well as social and political systems
  • Identify opportunities to fill those voids, for example, by building or improving market institutions yourself
  • Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities

    Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies.

    About the Authors : -

    Tarun Khanna
    is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours.

    Krishna Palepu is the Ross Graham Walker Professor of Business Administration and senior associate dean for international development at the Harvard Business School.

  • Format: Hardback
    Published: 2010
    Pages: 247
    Publisher: Harvard Business Press
    ISBN: 9781422166956

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    Our conditions mean the following:

    • New - a brand new book
    • Almost New - appears new but is actually secondhand.
    • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
    • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
    • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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