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Designs That Stand Up, Speak Out, and Can't be IgnoredPromotions
Format: Paperback
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Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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With the endless amount of junk mail, spam, billboards, flyers, telemarketers, and commercials to which consumers are subjected, graphic designers must come up with ingenious ideas to cut through the clutter.
This book includes the A-list of projects that have found a way to grab the attention of their audiences, despite all the stimuli that can get in the way. These promotions overcome the recipientsÆ knee-jerk reaction to toss them in the trash. It isnÆt easy to do. In the past, giving something away for free was the ticket to success, however this approach is no longer effective because everyone knows that if itÆs free, itÆs usually junk.
Those with the magic formula engage recipients by attacking their senses through humor, tactile effects, unexpected surprises, interactive measures, and lush or inviting materials or images, but they still need a clever concept to really drive the whole experience. ItÆs a difficult challenge, and this book features wonderful examples of work that accomplishes just that.
Genre: Design, Graphic Arts
Format: Paperback
Published: 2004
Pages: 160
Publisher: Rockport Publishers
ISBN: 9781592531042
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Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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