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Discover SAP CRM

Format: Paperback

Condition: Standard Secondhand — £26.78
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In a customer-driven world, managing your relationships with existing and prospective customers is a must. Whether you're a CRM specialist, consultant, or decision-maker who's considering SAP, this detailed, reader-friendly reference will teach you how to achieve customer-driven growth and retention with SAP CRM. With concise, simple explanations, you'll learn how each SAP CRM component works, the advantages they offer, and how this fully integrated package will help you overcome the challenges facing today's companies.

1. Discover What CRM is All About Read the topic overviews, definitions of terminology, and clear explanations of business processes.

2. Gain Essential Knowledge Find out what each powerful component in SAP CRM provides, how you can use it, and identify how it can work with your business.

3. Align SAP CRM to Your Business Who are your customers? What IT functions do you need? What are your industry requirements or pain points? Find the answers to all of your CRM questions.

4. Learn How SAP CRM Works in the Real World Explore in-depth case studies and find out how companies supplemented their business processes with SAP's offerings, and what lessons they learned along the way.

5. Updated Second Edition This book is updated for SAP CRM 7.0 with new screenshots, information on mobile technology and strategies, and much more.

Highlights include:

  • Marketing, Sales, and Service
  • Interaction Center
  • Web Channel Experience Management
  • Customer interaction channels
  • Mobile applications and devices
  • SAP technology
  • Master data
  • Industry verticals
  • Partner channels
  • Analytics

Format: Perfect Paperback
Published: 2013
Pages: 404
Publisher: Galileo Press
ISBN: 9781592298365

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Our conditions mean the following:

  • New - a brand new book
  • Almost New - appears new but is actually secondhand.
  • Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
  • Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
  • Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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