In Reorganize for Resilience, strategy and organizational behavior expert Ranjay Gulati reveals how resilient companies prosper both in good times and bad--driving growth and increasing profitability by immersing themselves in the lives of their customers. Instead of pushing their own offerings on customers, these firms work from the outside-in: identifying current and potential customer problems and then providing seamless, integrated products and services that address them.

Based on more than a decade of research in a variety of industries, this implementation-focused guide shows how resilient companies do it: how they break down internal barriers that impede action, build bridges across divisions, and create a network of collaborators. Using examples from companies including Cisco Systems, La Farge, Starbucks, Best Buy, and Jones Lang LaSalle, Gulati describes the five key levers that together help create a resilient organization:

- Coordination: Connect, eradicate, or restructure silos to enable swift responses
- Cooperation: Align all employees around the shared goals of customer solutions
- Clout: Redistribute power to "bridge builders" and customer champions
- Capability: Develop employees' skills at tackling changing customer needs
- Connection: Blend your offerings with partners to provide unique customer solutions

Authoritative and practical, Reorganize for Resilience will finally help you "walk the walk" of customer-centricity--and jump-start a virtuous cycle of profits, growth, and competitive advantage.