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The Interactive and Direct Marketing Guide
Format: Paperback
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The 'Interactive and Direct Marketing Guide' embraces the entire spectrum of direct and interactive marketing. With contributions from 37 leading practitioners, each an expert in their own field, the Guide is divided into ten sections across three volumes: Planning, Implementing and Measuring; Customer Management Tools and Technologies; Understanding your Customer Information; Communications Media; Acquiring Customers; Managing and Retaining Customers; Designing your Communications; Production and Fulfilment; Legal, Decent and Honest; Useful Information.
Genre: Business & Economics, Management
Format: Paperback
Published: 2002
Pages: 2517
Publisher: Institute of Direct Marketing
ISBN: 9780951869291
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Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
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