Cover may vary - this is a stock image
MarketingA Love Story: How to Matter to Your Customers
Format: Paperback
What do the conditions mean?
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
Low stock: 1 left
"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."-SETH GODIN
One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
Marketing has become a necessary evil for every business, but what if we adopted a different view of it?
What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?
What if marketing was how we found more ways to do better work and to matter to our customers?
What if marketing was where we began our journey towards understanding what people need and want?
What if it was our vantage point for seeing the world through the eyes of our customers?
How different would marketing be then?
Genre: Business & Economics, Customer Relations
Format: Paperback
Published: 2014
Pages: 108
Publisher: Story of telling Press
ISBN: 9781500619213
Payment method
Condition Descriptions
Our conditions mean the following:
- New - a brand new book
- Almost New - appears new but is actually secondhand.
- Very Good - only minor imperfections such as minor scuffs to edge or cover or a price written in pencil or shop sticker.
- Standard Secondhand - Clearly been read before, but not too bad. We do not recommend these for gifting. Spines usually creased. Could also include creases or folds to cover, some writing such as in the cover or elsewhere, underlining or highlighting, but might not do. Possibly some stains or marks. Similar in general to books in any secondhand shop or charity shop.
- Poor Condition - Usually this will have a specific problem such as writing inside, water damage, missing dust jacket, heavy staining, large creases or cuts. These are readable copies but not nice ones. On other websites this condition is called 'Acceptable' or 'Fair' , but we want to be more honest.
Shipping and Delivery
- Free UK shipping over £10.
- Under £10, shipping is £1.99.
- Express shipping £2.99.
- Choose 10 £1 books for £10 including shipping!
- International shipping available to select countries, proceed to checkout to see prices.
Return
Return books within 14 days if not happy.
More £1 non-fiction
All £1 books →-
by Malcolm GladwellTalking to Strangers: What We Should Know about the People We Don’t Know
From £1.00From £1.00 -
-
-
by Aubrey PenningElements of Costing Tutorial (AAT Foundation Certificate in Accounting)
£1.00£1.00 -
-
by Dr Richard ParsonsKS2 Maths Study Book - Ages 7-11 (CGP KS2 Maths), 29.5 cm
From £1.00From £1.00
